Won’t Stop watching

Every four years, our support swells for the U.S. Women’s National Team when they compete for the World Cup. But when the tournament ends we all move on. We challenged Budweiser to help support the players in the midst of their fight for equal pay by becoming an official sponsor of the league they play for when the World Cup is over.

On the morning of the World Cup championship game we announced the sponsorship deal with a campaign called #WontStopWatching which told the world the game wasn't over after today. Our full-page ad in the New York Times and our film, narrated by USWNT legend Brandi Chastain, challenged fans to channel their energy for Women's National Soccer Team into the National Women's Soccer League.

Fans have answered the call. Since the launch, they've shattered attendance records, boosted ratings to all-time highs, and have taken to social media to join us and proclaim they #WontStopWatching.

Budweiser :: VaynerMedia :: Harry Barron, Associate Creative Director

Group Creative Director: Adam Lock

Creative Director: Todd Bradley

Associate Creative Director: Rami Levi

Art Director: Brittany Newman