Future official SPONSORS OF THE NWSL
After the U.S. Women's National Soccer Team won the FIFA Women's World Cup in 2019, the biggest story wasn't their unprecedented fourth title. It was that female soccer players were being paid 19x less than their male counterparts. Equal pay became the biggest news story in the country. While many attributed the pay discrepancy to gender discrimination, Budweiser dug deeper and found it was also driven by a massive gap in sponsorship. The MLS, the men’s soccer league in America, had 24 official sponsors. The NWSL, the women’s league, had three. As one of those three sponsors, Budweiser wanted to drive change. But in order for Budweiser to help close the pay gap we had to address the sponsorship gap.
Case Study Password: FutureOfficial
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Recognition:
2021 Cannes Lion / Gold / Entertainment For Sports / Fan Engagement
2021 Cannes Lion / Gold/ Social and Influencer / Partnerships
2021 Cannes Lion / Bronze / Social and Influencer / Social Purpose
2021 Cannes Lion / Bronze / Direct / Use Of Social
2021 D&AD: GRAPHITE - Direct (Integrated)
2021 D&AD: GRAPHITE - Digital (Integrated)
2021 D&AD: WOOD - Digital (Social)
2021 D&AD: WOOD - Integrated (Large Business)
2021 D&AD: WOOD - Media (Integrated)
2021 D&AD: WOOD - IMPACT (Advertising / Brands)
2021 D&AD: SHORTLIST - Public Relations (B2B)
2021 OneShow: GOLD - Direct Marketing (Integrated)
2021 OneShow: GOLD - Social Media (Active Engagement)
2021 OneShow: GOLD - Social Media (Social Post)
2021 OneShow: SILVER - Integrated (Partnerships)
2021 OneShow: BRONZE - Public Relations (Partnerships)
2021 OneShow: MERIT - Interactive & Online
2021 OneShow: MERIT - Direct (Digital & Online)
2021 Webby Awards: Winner - Best Digital Campaign
2021 Webby Awards: People’s Choice - Best Digital Campaign
2021 Webby Awards: Winner - Best Influencer Campaign
2021 Webby Awards: People’s Choice - Best Influencer Campaign
2020 Clio Sports: GRAND CLIO - Integrated Campaign
2020 Clio Sports: GRAND CLIO - Social Media
2020 Clio Sports: GRAND CLIO - Partnerships, Sponsorships & Collaborations
2020 Clio Sports: GOLD - Direct (Print + Mail)
2020 Clio Sports: GOLD - Public Relations
2020 Clio Sports: SILVER - Social Good
2021 Clio Awards: GOLD - Creative Effectiveness
2021 Clio Awards: SILVER - Branded Entertainment
2021 Clio Awards: SILVER - Public Relations
2021 Clio Awards: SILVER - Social Media
2021 Clio Awards: BRONZE - Digital Media
2021 Clio Awards: BRONZE - Direct
2021 Clio Awards: BRONZE - Partnerships & Collaborations
2021 OneShow: Finalist - Direct Marketing (Digital & Online)
2021 OneShow: Finalist - Direct Marketing (Integrated Campaign)
2021 OneShow: Finalist - Integrated (Brand Partnerships)
2021 OneShow: Finalist - Interactive & Online
2021 OneShow: Finalist - Public Relations (Brand Partnerships)
2021 OneShow: Finalist - Social Media (Active Engagement)
2021 OneShow: Finalist - Social Media (Social Post Series)
2021 OneShow: Shortlist - Creative Effectiveness
2021 OneShow: Shortlist - Culture Driver
2021 OneShow: Shortlist - Sustainable Development Pencil
2021 Caples Awards: Shortlist - Business to Business
2021 Caples Awards: Shortlist - Integrated
Budweiser :: VaynerMedia :: Harry Barron, Associate Creative Director
Group Creative Director: Adam Lock
Creative Director: Todd Bradley
Associate Creative Director: Rami Levi
Art Director: Brittany Newman