This Bud’s For 2
Derek Jeter wasn’t simply the shortstop for the New York Yankees. During his 17 years in pinstripes, he became a symbol of the city. So when it came time for the Yankees to retire Derek Jeter’s number forever, Budweiser decided to honor his legacy in a way that was unique to his connection to the city that loves him. We showed New Yorkers from all walks of life retiring his number across all five boroughs in solidarity.
PW: Jeter
Awards
2018 Cannes Lions - Entertainment Lions - Sports: Film, Series & Audio - Shortlist
2018 Sports Clios - Branded Entertainment & Content - Film - Silver
2018 Sports Clios - Film - Short Form - Bronze
Budweiser :: VaynerMedia :: Harry Barron, Associate Creative Director
Chief Creative Officer: Steve Babcock
Group Creative Director: Chris Bradley
Creative Director: Todd Bradley
Creative Director: Tim Clarke
Associate Creative Director: Alex Mulhearn
Senior Art Director: Jes Vallee