This Bud’s For 2

Derek Jeter wasn’t simply the shortstop for the New York Yankees. During his 17 years in pinstripes, he became a symbol of the city. So when it came time for the Yankees to retire Derek Jeter’s number forever, Budweiser decided to honor his legacy in a way that was unique to his connection to the city that loves him. We showed New Yorkers from all walks of life retiring his number across all five boroughs in solidarity.

AWARDS

2018 Cannes Lions - Entertainment Lions - Sports: Film, Series & Audio - Shortlist

2018 Sports Clios - Branded Entertainment & Content - Film - Silver

2018 Sports Clios - Film - Short Form - Bronze

2018 Sports Clios - Social Video - Shortlist

2018 Webby Awards - Best Video Campaign - Shortlist

2018 Webby Awards - Best Short Form Video (Branded) - Honored

PW: Jeter

Budweiser :: VaynerMedia :: Harry Barron, Associate Creative Director