There’s A New Bud in Town | Budweiser Reserve Copper Lager

In 2018, Budweiser introduced it’s new Budweiser Reserve Copper Lager. But this isn’t any old Bud. Brewed in partnership with legendary bourbon maker Jim Beam, this Bud bites back. We wanted to introduce this new Bud with a little bit of attitude at the Oscars, so we worked with Charlize Theron to tell the story of a woman who lays waste to an “old boys club” at a bar, all without spilling a drop of her beer. #HoldMyBeer.

PW: NewBud

Budweiser :: VaynerMedia :: Harry Barron, Associate Creative Director