REPRINTING HISTORY

Only 61% of ads today positively portray women. In honor of International Women’s Day we took three historically sexist print ads from Budweiser’s past and reimagined them in the context of today. We commissioned female illustrators to rebuild each ad from the ground up, making it clear that women aren’t props or housewives, they’re beer drinkers.

Reprinting History One Sheeter .jpg

Budweiser :: VaynerMedia :: Harry Barron, Associate Creative Director