One Last ride

Dale Earnhardt Jr.—NASCAR’s 15-time Most Popular Driver— spent the most important years of his life driving the Budweiser car. We were his first sponsor, giving us a front row seat to his breakout success, his greatest success, and his return from tragedy. Even though our sponsorship ended in 2007, to this day his loyal army of fans still celebrate his time with Budweiser. So when he retired from racing in 2018 we knew we had a responsibility to help celebrate all he has done for the sport. We brought back his original car, the one fans hadn’t seen on a track in 10 years, for one last lap.

AWARDS

2018 Cannes Lions - Social and Influencer Lions - Social Video - Shortlist

2018 Sports Clios - Film - Short Form - Silver

2018 Sports Clios - Branded Entertainment & Content - Film - Bronze

2018 Webby Awards - Food & Beverage - Shortlist

2018 Webby Awards - Video Longform - Recognized

PW: Dale

Budweiser :: VaynerMedia :: Harry Barron, Associate Creative Director