Lifting las vegas

At the start of the 2018 season, the Las Vegas Golden Knights were given 500/1 odds of winning the Stanley Cup, the worst odds in history. Why? It was the team’s first season ever. And to make matters worse, on October 1, 2017, just days before the Golden Knight’s first home game, tragedy struck Las Vegas as a gunman opened fire on concert-goers at the Route 91 Harvest Music Festival. To this day, it is one of the worst mass shootings in American history.

The team stepped in and gave a reeling city something to cheer for, and, by the end of the season, had done the seemingly impossible. They became the first team in more than half a century to make the Stanley Cup finals in their first season.

AWARDS

2019 Clio Sports - Gold - Social Media - Social Video

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Budweiser :: VaynerMedia :: Harry Barron, Associate Creative Director