Budweiser Presents: The Hard Way Series
In 2015, Budweiser set out to tell the story of the brewing philosophies that have made it a world famous lager for 139 years. But they couldn’t make these messages clear or engaging to their consumer by just talking about themselves. So, we searched the world and found people who put as much passion and care into their own craft as Budweiser puts into their beer. The result is a four part, short docu-series that tells a quality story Budweiser has never told before.
Budweiser :: VaynerMedia :: Harry Barron, Senior Copywriter