Harry Barron

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Budweiser Blind Taste Test

In early 2015, Budweiser was making a branding shift. They wanted to sell their beer not by selling puppies and clydesdales, but by selling, well, their beer. But researched showed they had some work to do. Budweiser's target demographic thought the beer compromised on taste when in reality a large portion of that demographic had never even tried the beer. So we sought to change those perceptions by hosting a blind taste test of America's best lager in the backyard of craft beer culture. Could we turn people who wouldn't normally give Budweiser a chance into fans just by getting them to try the beer for the first time? The answer is...well, just check out the video. Brooklyn, #ThisBudsForYou

Budweiser :: VaynerMedia :: Harry Barron, Senior Copywriter